General Finishes Wholesale-Retail Registration Form

General Finishes welcomes qualifying retail, Stockist or DIY accounts in the US, Canada, and United Kingdom/Europe to build your business with fine finishing products that have been an American tradition since 1928. GF provides the DIY and wood furniture market with beautiful, user-friendly pre-mixed paints, wood stains, dye stains, top coats and glazes for transforming existing furniture, unfinished furniture, cabinets and millwork. Please use the form below to begin the process of creating a wholesale account as a retailer or a volume user. If you qualify, we will get some samples out to you right away if you have not already received them. This form is only for users not in delivery range of one of our national distributors (find our national distributors here). Professional users seeking to set up a wholesale account can contact GF here.

If you are in the UK or Europe, we will forward your request to our UK Distributor who can offer a similar package of General Finishes products for trade and stockists including an introductory trade sample kit.

We do not require contracts or an exclusivity clause. General Finishes is happy to share shelf space with any other line of finishes that you carry.
No storefront is required - just a minimum annual ordering volume of (U.S.A) $3,000.
You are not required to order an entire case of any color! We will gladly mix cases of the same size can including Gel Stains, Milk Paint, Glazes, Dye Stains and Topcoats.
Case counts need to be 10/pints & 8/quarts per case (you may mix product). All orders over $900 only pay a 3% fuel surcharge (approximately $25 -$30 on a $900 order).
Fast shipping - U.S.A. made, efficient distribution system - we ship directly to you.


The suggested Special Opening Package includes the colors of Milk Paint listed below plus 13 pints and 5 quarts of Glaze Effects, 10 Pints and 8 quarts of Gel Stains, 13 Pints and 14 quarts of High Performance Top coat and 1 case of Satin Wax, but we will customize to suit your stores needs and budget. This package is $2,063.03 including the 3% shipping. The special includes your choice of point-of-purchase materials. Click the button to download the Suggested Opening Order Package form.

Download Form

You will be contacted by one of our representatives shortly to answer further questions. Credit card required. General Finishes offers an interactive online ordering system with automated submission that will guide you through all orders after your initial opening order.

General Finishes is Social Media interactive and promotes our customers via our website, retailer directory, blog, Pinterest, Google+, Twitter, Instagram & Facebook. Please notify of us of your work by sharing on our Facebook page and tell us what Milk Paint color, gel, glaze, and topcoat you used as well as any special finishing effects. Also, light and stage them as well as you can. We do post on Houzz when the images are of good quality and their minimum requirements are photos larger than 1000 pixels wide. Uploading photos with a width of at least 1,000 pixels ensures that they will display best on the site and in the iPad app. We will link back to you and share your work across our social media channels. If you don't have a FB page, you can upload images here.