America's Leading Manufacturer of Innovative Water-Based Wood Finishes
General Finishes Enduro line of water-based coatings is formulated for professional, industrial and OEM for operations. Comprehensive videos for each product are available on YouTube, and comparison charts at www.GeneralFinishes.com.
A favorite of professional/industrial finishers and OEM manufacturing facilities, Enduro Clear 1K Poly is a premium non-yellowing water-based self-crosslinking polyurethane-fortified topcoat that delivers a clear, tough, durable, and abrasion-resistant finish.
Enduro White Poly is a professional high-solids, pigmented water-based wood finish engineered for cabinets and millwork.
Enduro Black Pigmented Poly is a professional spray only, high-solids, pigmented water-based coating ideal for cabinets and millwork. Stocked in Black and White, custom colors are available for wholesale customers upon request. White and Clear can be used as tint bases to achieve endless colors.
Enduro Clear Poly is designed for professionals that routinely spray their finishes. High Performance is formulated for the retail market so it can be sprayed or hand applied.
The word "latex" is often a misnomer and is used everywhere to differentiate a water-based product from an oil-based product. The same as the word “Kleenex” is used to describe any type of facial tissue, regardless of the brand.
Today, "latex" is the technical term for a suspension (U.S.) or emulsion (European) of microparticles in water.
Poly-Brush® by Jen is ideal for the application of enamel, latex, oil paints, stain and varnish.
Enduro Water-Based Conversion Varnish
Enduro Water-Based Tintable 2K White Poly
Enduro Water-Based Pro Series White Polyurethane
Enduro Water-Based Tintable 2K Clear Poly
Hard Wax Oil & Hardener
Gel Stains
Water-Based Wood Stain
Pro Image Flooring Topcoat
Jen Poly Brushes
Stir Stix
Ultraflex Softback Sanding Sponge
MSDS: Oil Based Butcher Block Oil
