America's Leading Manufacturer of Innovative Water-Based Wood Finishes
Enduro White Poly is a professional high-solids, pigmented water-based wood finish engineered for cabinets and millwork.
Enduro Black Pigmented Poly is a professional spray only, high-solids, pigmented water-based coating ideal for cabinets and millwork. Stocked in Black and White, custom colors are available for wholesale customers upon request. White and Clear can be used as tint bases to achieve endless colors.
General Finishes Professional Enduro White Undercoat is similar to General Finishes Sanding Sealer with the addition of white colorant to provide a primer undercoat for white/off-white wood finishes.
A favorite of professional/industrial finishers and OEM manufacturing facilities, Enduro Clear 1K Poly is a premium non-yellowing water-based self-crosslinking polyurethane-fortified topcoat that delivers a clear, tough, durable, and abrasion-resistant finish.
Water-based Conversion Varnish is a clear drying, two-component, post-catalyzed urethane topcoat for professional, industrial and OEM use when high durability is needed.
General Finishes Enduro line of water-based coatings is formulated for professional, industrial and OEM for operations. Comprehensive videos for each product are available on YouTube, and comparison charts at www.GeneralFinishes.com.
General Finishes water-based Enduro Pre-Cat Lacquer clear-drying wood finish uses new technology in the polymer manufacturing process. This unique formula produces a smaller and smoother particle, translating into a big increase in film clarity.
Enduro Professional Water-Base Sanding Sealer is a clear undercoat with strong adhesion properties that forms an easily sandable foundation for your project. This fast-drying pre-catalyzed sealer is designed as a basecoat for General Finishes topcoats.
All bright white paint will yellow slightly with time, even without topcoat. You have probably tried to touch up white woodwork in your home after several years and noticed that the new paint is brighter.
But white and light paints can react if clear coated with a waterbased finish; water-based topcoats are reactive and may draw out substances in the wood such as tannins, dyes or unknown substances in existing finishes causing the topcoat to yellow. This is an industry-wide issue and can happen right away, years later or never.
As seen in Green Building and Design Magazine.
Water-based coatings are the future of finishing. You may not be using them today, but you will be in the next five years.
Enduro Water-Based Conversion Varnish
Enduro Water-Based Tintable 2K White Poly
Enduro Water-Based Pro Series White Polyurethane
Enduro Water-Based Tintable 2K Clear Poly
Hard Wax Oil & Hardener
Gel Stains
Water-Based Wood Stain
Pro Image Flooring Topcoat
Jen Poly Brushes
Stir Stix
Ultraflex Softback Sanding Sponge
Comparison of Pigmented Topcoats 2023
