B2B Sales Position for Wood Finishes

 General Finishes is seeking a skilled B2B salesperson to manage sales in a U.S. MULTI-STATE territory. Must be comfortable with 90+ days travel within your assigned territory. We are a manufacturer of wood coatings including stains, paints and clear topcoats, and the nation's leading innovator of water-based wood coating technology. These products are sold across the US and beyond through retail paint, hardware, and woodworking stores.  Click here to find out about a lifetime career at General Finishes.     


  • 70-80K+ starting salary depending on experience level with $125,000 earning potential within 4 years.
  • Bonuses based on performance
  • Free Anthem health insurance - no premium.
  • 401k with up to 6% company match (after 6 months).
  • Paid travel expenses
  • Three weeks paid vacation time


General Finishes, a manufacturer of wood finishes and coating
2462 Corporate Circle
East Troy, WI 53120


  • Experience with wood coatings is beneficial, but not required.
  • A bachelor's degree in a business or chemistry-related field is preferred but not required.
  • A high level of drive and self-motivation is absolutely necessary
  • Must be very personable and comfortable with the sales process, including making in-person cold calls.
  • Must be comfortable with regular expense-paid overnight travel, 90 days+.
  • Ability to learn and retain in-depth technical product knowledge.
  • Must be organized and professional both in work habits and appearance.


  • Gain in-depth product and market knowledge via factory training.
  • Add new retailer accounts by getting our product placed in stores with a goal of approx. 1 store per month average and/or $40k per year in total new account sales.
  • Grow existing account sales with a goal of 5% per year.
  • Compile and submit applicable reports to management
  • Preferred - relocation to East Troy (Milwaukee) Wisconsin area but will consider highly qualified candidates that live in the sales territory region..


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