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General Finishes In The News

See your favorite wood finish and coatings brand in the news.

If you aren't using water-based finishes now, you will be in 5 years. Wood coatings have reached a new inflection point. There is now an emerging market of water-based wood finishes that surpass their traditional counterparts in quality and user expectations. General Finishes, a Wisconsin-based wood coatings manufacturer founded in 1928, has been a pioneer in the water-based technology revolution.

General Finishes works relentlessly to formulate high-quality water-borne coatings equal to or better than any oil or solvent finish. "Many people are surprised at the quality of today's water-based finishes and they're getting better all the time," says Ryan Denny, General Finishes Technical Director.

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General Finishes as Seen in Green Building and Design July 2021