How black is General Finishes Corporation's Lamp Black Milk Paint?

Well it is BLACK, not grey, not charcoal, just black. On a history note, Lamp black was traditionally produced by collecting soot, also known as lampblack, from oil lamps. Thank goodness you don't have to do that anymore, just pour General Finishes Lamp Black Milk Paint from the can! Purchase General Finishes Milk Paint, Glazes, Gel Stain and Topcoats at Woodcraft and Rockler Stores, Amazon, or find retailer a near you at http://generalfinishes.com/where-buy.