General Finishes Wholesale-RETAIL Registration Form

General Finishes welcomes qualifying volume DIY users and retail businesses in the US, Canada, and United Kingdom/Europe to build your business with fine finishing products that have been an American tradition since 1928. GF provides the DIY furniture repurposing and retail market with user friendly pre-mixed paints, oil-based wood stains,  water-based wood stains, dye stains, top coats, and glazes. Please use the form below to begin the process of creating a wholesale account as a retailer or a volume user. If you qualify, we will send samples if you have not already received them. This form is only for users not in delivery range of one of our national distributors (find our national distributors here).

If you are in the UK or Europe, we will forward your request to our UK Distributor. General Finishes does not sell direct to consumers. We have a network of stores & online retailers which may be accessed on our Where to Buy page.

We do not require contracts or an exclusivity clause. General Finishes is happy to share shelf space with any other line of finishes that you carry.
No storefront is required - just a minimum annual ordering volume of (U.S.A) $3,000.
You are not required to order an entire case of any color! We will gladly mix cases of the same size can.

The suggested Special Opening Package includes 140 pints and 72 quarts of our most popular Paints, Glazes, Pearl Effects, Gel Stains and topcoats. We are happy to help you customize your order if these quantities don't meet your needs or budget. This package of $2643.84 includes all point-of purchase materials and a 2% fuel surcharge; there are no additional shipping costs. Click the button to download the Suggested Opening Order Package.


Download Form

You will be contacted by one of our representatives shortly to answer further questions. Credit card required. 

General Finishes is Social Media interactive and promotes our customers via our website, retailer directory, blog, Pinterest, Google+, Twitter, Instagram & Facebook. Please notify of us of your work by sharing on our Facebook page and tell us what Milk Paint color, gel, glaze, and topcoat you used as well as any special finishing effects. Also, light and stage them as well as you can. We do post on Houzz when the images are of good quality and their minimum requirements are photos larger than 1000 pixels wide. Uploading photos with a width of at least 1,000 pixels ensures that they will display best on the site and in the iPad app. We will link back to you and share your work across our social media channels. If you don't have a FB page, you can upload images here.