General Finishes Policies

General Finishes Policies: Brand PROTECTION, E-Commerce, VOC Regulations & Prop 65

MINIMUM ADVERTISED PRICE (MAP) POLICY
MAP is the lowest price at which a GF product can be advertised. GF MAP prices are those prices listed as the RETAIL PRICE on the GF price list. GF MAP policy applies to all forms of physical advertising, including but not limited to mailings, catalogs, and displays at consumer exhibitions. In addition, GF MAP policy applies to all forms of electronic advertisements, including but not limited to advertisements in e-mails, electronic networks (Websites), shopping engines, banners and pop-ups on the Internet, and the resellers' home and product pages. GF shall have the right to suspend or cease supplying the product in question if any reseller advertises a GF product at a price lower than the MAP.

E-COMMERCE:
General Finishes strictly prohibits all GF customers from selling on Amazon or selling to Amazon resellers. We encourage you to sell our products on your websites. It is the responsibility of companies selling GF products online to comply with local and state VOC guidelines when shipping GF products into VOC-regulated regions.

VOC REGULATED PRODUCTS:
It is the responsibility of companies selling online to comply with local and state VOC guidelines when shipping GF products into VOC-regulated regions. Listed below are GF products that may be restricted in Gallon sizes:
Arm-R-Seal
Outdoor Oil
Danish Oil
Seal-a-Cell
Gel Topcoat
Gel Stains

ORDERING
To maintain a 40% discount, you must order an annual volume of $4,000. Failure to do so may result in a reduction of your discount.
Orders can be placed on our Website: www.generalfinishes.com.
Case counts:
Pints  12, Pints  10, Quarts  8, Gallons/Pails  1
All orders must have full cases. Cases can be mixed with any product/color/sheen in each size.

DAMAGED FREIGHT POLICY
The buyer shall inspect deliveries promptly upon receipt for damage in transit and to confirm the actual delivery count matches the Bill of Lading and Packing Slip. Such an inspection shall occur within two business days after delivery. If damage in transit or a shortage in shipment is discovered, then Buyer shall immediatelymnotify GF by emailing [email protected]. Photographs of damaged products must be included. Buyer shall not dispose of any damaged product until directed by GF. In no event shall Buyer short pay invoices for damage or missing product unless directed by GF.

PROP 65:
If you sell General Finishes products over the INTERNET or through CATALOGS into California, you are required to include warning notices on your INTERNET/CATALOG sites. Please contact your GF account representative with questions regarding Prop 65.

BRAND MANAGEMENT POLICY:
Using our trade name in any manner that would cause consumers to believe you are General Finishes is not permissible and is in violation of trademark law. 

Objectives:

• General Finishes wishes to protect its established internet ranking and internet reputation.
• Online viewers should easily be able to distinguish that you are a distributor or retailer representative and not General Finishes Corporation.

The following are not permissible:

 Website:

• You may not represent yourselves as General Finishes in text, images, or URLs. 
• You may not include General Finishes in your main domain name or URL without a distinguishing identifier that you represent General Finishes in a territory or country as a distributor or retailer. For example, www.GeneralFinishesIrelandDistributor.ie or www.IrelandsGeneralFinishesDistributor.ie is permissible, www.GeneralFinishes.ie is not. The use of General Finishes in the URL violates trademarks, confuses consumers, and dilutes the ranking of www.GeneralFinishes.com.
• You may not redirect consumers to your site using a top-level URL/domain that contains the words "General Finishes".
•  Social Media and Blogs
• You may not include General Finishes in your social media handles, pages names, or URLs such as Pinterest business name, Instagram page name or Facebook User ID without a distinguishing identifier that you represent another territory or country as a distributor or retailer.
• You may not include General Finishes in avatars (social media profile logos) without a distinguishing identifier that you represent General Finishes in a territory or country as a distributor or retailer.
• For example, you may not use General Finishes Ireland or only General Finishes in your avatar or handle, but are encouraged to use the term with a unique identifier such as Shabby.ie@GeneralFinishesIrelandDistributor
• Logos and banners should clearly identify you as a distributor or retailer.
• To avoid search engine penalties, you may not duplicate General Finishes TEXT content on your website without permission. Resellers and distributors are encouraged to use General Finishes' text content for inspiration, but it must be uniquely rephrased to avoid affecting General Finishes' ranking and protect your site from penalties imposed by search engines for duplicating the content of another site. Resellers can access all of the following General Finishes' content: images, photographs, and videos.

Permissible:

• Use the General Finishes logo in social media posts and banners when representing yourself as a distributor or retailer for General Finishes. It may not be the main logo or the only logo; your business branding must be included as well.
• Use of the logo on your website when identifying yourself as a distributor or retailer for General Finishes, but not as the sole logo associated with the site.
• Sharing content from or to General Finishes' Social Media Channels while keeping the acknowledgment and credit of the original author or artist intact.
• Use of content descriptions from www.GeneralFinishes.com as long as the content is uniquely rephrased (not copied) to avoid duplication penalties from Google.
• Use of the term General Finishes in product page URLs. For example, www.domainname.com/general-finishes-milk-paint/antique-white is permissible.
• Resellers can access all of the following General Finishes' content: images, photographs, and videos.