What Coatings Does General Finishes Have in Their ENDURO Professional, Industrial & OEM Line?

General Finishes Enduro line of water-based coatings is formulated for professional, industrial and OEM for operations. Comprehensive videos for each product are available on YouTube, and comparison charts at www.GeneralFinishes.com.

ENDURO: The Gold Standard for Professional Water-Based Finishes.™

Enduro products in this article are:

1. VOC-compliant in all 50 states
2. Water cleanup.
3. Low odor.
4. Non-flammable.
5. ALL topcoats meet or exceed KCMA standards.
6. All clear and pigmented topcoats require a sealer or primer over existing finishes.
7. 2K coatings require Enduro NCO catalyst.

When working with our tintable products, be sure to use zero VOC colorants. Our recommendation is ColourFal Zero.

WATER-BASED STAINS

Enduro RTM Stain is:

• Interior-use only.
• Provides brilliant, consistent colors that are easy to apply.
• Produces minimal color pull.
• Can be used for toning with most Enduro water-based topcoats.
• Makes color-matching fast and simple.
• The system includes a color chip box & formulas for creating over 100 colors.
• No math is required - even for custom colors.
• Spray or hand apply.

PRIMERS AND UNDERCOATS

Enduro primers are the foundation for General Finishes pigmented systems.

Enduro White Undercoat is:

• Interior and exterior rated.
• Tintable to light and pastel colors.
• A polyurethane acrylic physical primer.
• Contains high solids content for a fast build.
• Fast drying and very easy to sand.

Enduro Sanding Sealer is:

• Interior use only.
• A self-crosslinking acrylic formula with strong adhesion properties.
• Designed for fast build and easy sanding.
• Provides a high-end base coat at a popular price.
• Can be toned with GFs water-based wood and dye stains.

Enduro Stain blocker is:

• Interior and exterior rated.
• An Epoxy acrylic primer.
• Provides a chemical barrier for advanced tannin and stain bleed-through protection. 
• Fast drying and easy to sand.
• Strong adhesion properties with superior bonding to multiple surface types.

Enduro Deep Base Primer Is:

• Interior and exterior rated.
• Tintable to dark colors.
• A polyurethane acrylic physical primer.
• Contains high solids content for a fast build.
• Fast drying and very easy to sand.

WATER-BASED CLEAR COATS

Enduro Pro Series Clear is:

• Interior rated.
• Tintable.
• A self-cross-linking polyurethane formulation.
• Engineered for the competitive contractor market.
• Provides excellent clarity and leveling.
• Fast Dry.
• Has 2-coat hide properties.

Enduro Pre-Cat Lacquer is:

• Interior rated.
• A self-cross-linking acrylic formulation.
• One of our hardest finishes with high clarity.
• Has an average 8-hour stack time.
• Can be toned with GFs water-based dye and wood stains.
• Easily buffed to a high gloss.

Enduro Clear Poly is:

• Interior rated.
• Tintable.
• A premium self-cross-linking urethane/acrylic blend.
• Ready to spray out of the can with no thinning required.
• Can be toned with GFs water-based dye and wood stains.

Enduro Conversion Varnish is:

• Interior AND exterior rated.
• Is a 2K polyurethane/acrylic formulation.
• Provides high block resistance.
• Has an average 8-hour stack time.
• The low viscosity makes spray applications easy.
• And is a great choice for durability when tinting or toning is not required.

Enduro 2K Clear Poly is:

• Interior and exterior rated.
• Formulated for improved ability to tint.
• A true 2K Hydroxyl-functional Polyurethane formulation.
• Provides industrial-grade water and chemical resistance.
• Features phenomenal adhesion, flow, and leveling.
• The high solids content provides excellent anti-sag properties.
• Delivers fast production time with high block resistance, and a full cure of 5-7 days.
• Compatible with pre-primed steel and fiberglass.

WATER-BASED PIGMENTED COATINGS

Enduro Pro Polyurethane White is:

• Interior rated.
• Tintable.
• A self-cross-linking polyurethane formulation.
• Engineered for the competitive contractor market.
• Provides excellent clarity and leveling.
• Fast Dry.
• Exceptional build, designed for 2-coat system.

Enduro White Poly is:

• Interior rated.
• Tintable.
• A premium self-cross-linking urethane/acrylic.
• Very durable and abrasion resistant.
• Has a ready-to-spray viscosity.
• Fast drying.

Enduro Black Poly is:

• Interior rated.
• A premium self-cross-linking urethane/acrylic.
• Has strong durability and abrasion resistance.
• Has a low, ready-to-spray viscosity.
• Flows and levels easily.

Enduro 2K White Poly is:

• Interior and exterior rated.  
• Formulated for improved ability to tint.
• A true 2K Hydroxyl-functional Polyurethane formulation.
• Provides industrial-grade water and chemical resistance.
• Features phenomenal adhesion, flow, and leveling.
• The high solids content provides excellent anti-sag properties.
• Delivers fast production time with high block resistance and a full cure of 5-7 days.
• Compatible with pre-primed steel, fiberglass, and powder-coated substrates.

Our American-made Enduro lineup has everything professional, industrial, and OEM operations need, made right in East Troy, Wisconsin. 

Learn more about GFs Enduro coatings at GeneralFinishes.com/enduro. If you are interested in bringing our American-made products into your business, go to GeneralFinishes.com/qualify. 

General Finishes: We make tomorrow's finishes today.