General Finishes Wholesale-RETAIL Application Form - Fully Stocked & Ready to Ship!

General Finishes welcomes qualifying volume retail businesses in the US, Canada and Ireland/UK/Europe to build your business with fine finishing products that have been an American tradition since 1928. GF provides the retail market with user-friendly pre-mixed paints, oil-based wood stains, water-based wood stains, dye stains, top coats, glazes, Pearl Effects, Stain Blocker and Brushable White Enamel. 

Download the 2021 CATALOG of all General Finishes retail products.

All General Finishes products are proudly made in the USA. We're happy to share shelf space with other lines of finishes and don't require a contract. Order whatever products you want and take advantage of our $1,500 opening order minimum and low annual minimum of $3,000. You are not required to order an entire case of any color! We will gladly mix products and colors of the same can size in your boxes. All point of sale materials are included with your initial order; brochures and color charts are always free to reorder.

After registering, you will be contacted by a GF representative. If you're in Ireland, UK or Europe, we will forward your request to the appropriate distributor. General Finishes does not sell directly to consumers. We have a network of stores & online retailers which may be accessed on our Where to Buy page.

You will be contacted by one of our representatives shortly to answer further questions. Credit card required. 

  • Current Company Information
  • Your Information
  • Complete
Do you currently sell any GF products?
Will you be offering GF products for sale on your business website?
Are you interested in the Ready To Match Stain System?
Do you plan to sell on Amazon?