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Flat Out Flat is a self-crosslinking water-based topcoat that mimics the lustrous look and feel of wax. The increased matting agents used to create "flat look" cause this wood finish to have less clarity, show fingerprints more and provide slightly less durability than High Performance.

Hazing or a cloudy appearance can occur when applying a super matte finish over dark colors. In the paint industry, we call this DOI – Distortion of Image. The waxes that give Flat Out Flat its soft feel and the additional matting agents in the formula do not allow light waves to completely refract outward when used over dark colors. Plus, dark colors naturally absorb more light. DOI does occur over light colors, you just can’t see it. Best practice is to always test your finishing schedule before completing the entire project to make sure it meets YOUR satisfaction.

General Finishes is excited to show off some our new products of 2015.

Flat Out Flat is a matte water based topcoat with a velvety feel and was developed as a durable alternative to our Satin Wax.

Choose this product if you want a finish that looks more like wax and your project will not require high use. Like wax, it dries softer to the touch than High Performance when completely cured, and it will show more marring and fingerprints. Flat Out Flat is made with a stable self cross-linking acrylic instead of urethane.

Add a subtle touch of gold with Burnished Pearl Effects! Learn more about Pearl Effects here: https://youtu.be/7c5WZEwA9wI

Flat Out Flat is safe to recoat with proper cleaning and scuff sanding.

General Finishes does not use a wax such as parafiin, carnauba or PTFE (Polytetrafluoroethylene) that cause adhesion failures in the finish Flat Out Flat.

We do use a very small amount of a different wax (part of the secret sauce) and it is used to improve matting, abrasion and mar resistance.

No, you should not mix Flat Out Flat and High Performance topcoats. They are engineered with different resin systems.

You can mix High Performance topcoats to adjust sheen. For example, you can mix HP Flat and HP gloss to obtain a different sheen.

No, General Finishes Milk Paint is premium paint developed for commercial applications and is durable enough to stand up to most wear without top coat.

If increased sheen or maximum durability for high-use areas (cabinets, table tops) is required, GF recommends applying 2-3 coats of GF's High Performance or Enduro professional topcoats.

The popular flat sheens are lovely but they have different attributes than glossy finishes. The flatting agents required to reduce sheen in flat or matte topcoats also slightly reduce clarity, water resistance, durability and resistance to chemicals such as ketchup, soap, chemical cleaners, or ammonia. This is not much of a concern in low use areas but is important for table tops or kitchen cabinets.

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