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General Finishes Enduro line of water-based coatings is formulated for professional, industrial and OEM for operations. Comprehensive videos for each product are available on YouTube, and comparison charts at www.GeneralFinishes.com.

Enduro White Poly is a professional high-solids, tintable, pigmented water-based wood finish engineered for cabinets and millwork. White Poly is a PFAS-free coating. Use over Enduro White Undercoat or Enduro Stain Blocker is recommended.

General Finishes RTM (Ready To Match) Stain System for professional finishers, industrial users, and OEM manufacturing facilities makes color-matching the easiest process on the market.

A favorite of professional/industrial finishers and OEM manufacturing facilities, Enduro Clear 1K Poly is a premium non-yellowing water-based self-crosslinking polyurethane-fortified topcoat that delivers a clear, tough, durable, and abrasion-resistant finish.

Enduro Pro Series Clear and White Polyurethane by General Finishes

ENDURO PRO SERIES SELF CROSS-LINKING CLEAR & WHITE POLY  by General Finishes

Get professional performance for a competitive price. This new pair of ENDURO topcoats are tintable, fast-hide coatings for professional and industrial use. The high solids content provides strong build and 2-coat hide when primed with Enduro White Undercoat or General Finishes Stain Blocker.

Enduro Black Pigmented Poly is a professional spray only, high-solids, pigmented water-based coating ideal for cabinets and millwork. Stocked in Black and White, custom colors are available for wholesale customers upon request. White can be used as tint base to achieve endless colors.

General Finishes water-based Enduro Pre-Cat Lacquer clear-drying wood finish uses new technology in the polymer manufacturing process. This unique formula produces a smaller and smoother particle, translating into a big increase in film clarity.

Enduro Stain Blocker Demo

Recommended for use on Interior/exterior wood applications such as raw wood, existing finishes, and MDF.

This is General Finishes' most advanced primer, and it is the most expensive. If bleed-through is NOT a concern, use one of our other physical primers: Enduro White Undercoat or Enduro Deep Base Primer.

Results and features you can expect include:

Enduro Professional Water-Base Sanding Sealer is a clear undercoat with strong adhesion properties that forms an easily sandable foundation for your project. This fast-drying pre-catalyzed sealer is designed as a basecoat for General Finishes topcoats.

Water-based Conversion Varnish is a clear drying, two-component, post-catalyzed urethane topcoat for professional, industrial and OEM use when high durability is needed.

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